Advice Link gears up for growth

Advice Link has appointed of a new general manager, Sébastien Pierre, whose role will be to expand the platform's reach and impact within New Zealand's adviser community.

"The arrival of Sébastien Pierre as general manager signals a pivotal moment for Advice Link, its clients, team, and co-founder Josh Bronkhorst, who remains active in the business," NZHL Group chief executive Kip Hanna says.

Advice Link is part of the Link Financial Group which is majority-owned by NZHL.

“Sébastien’s leadership is what we need to bolster our growth and provide even greater support to New Zealand advisers through our purpose-built platform," Hanna says.

Pierre has an extensive background in the financial sector, including senior roles at the Reserve Bank of New Zealand and the New Zealand Stock Exchange, and he brings more than two decades of international experience at the intersection of data, technology, and people to the role.

French-born, his entrepreneurial journey began in Canada, where he established an award-winning data-visualisation consultancy working with global giants like The World Bank, UNESCO, Google, and Amazon.

Pierre says, "I am excited to contribute to Advice Link's next growth chapter. The platform has already established itself as an essential tool for mortgage and insurance advisers, and I see vast potential for expansion.

NZHL Group is a Kiwi-owned organisation with a strong purpose, and its leadership is intent on helping Kiwis achieve financial freedom faster. "I’m eager to leverage my background to further enhance a product that truly makes a difference in the industry," Pierre says.

Looking forward, Advice Link is poised for significant advancement under Pierre's guidance, with ambitious plans to extend support to more advisers and, in turn, more New Zealanders. NZHL Group, committed to making a tangible impact in the advice industry.

After eight transformative years, co-founder and principal engineer Matt Gilbert will depart from Advice Link in January to embrace a new challenge as Lead Software Engineer at Top Rail, a leading farm management software provider.

During his tenure, Gilbert's exceptional talent in handling complex technology projects has been crucial in establishing Advice Link as a leading adviser platform, positioning it for its next growth phase.