LIfetime buys advice firm

Lifetime has bought, for an undisclosed some, Lower Hutt-based Protection Solutions which specialises in employee benefits schemes.

While the price is undisclosed the transaction involves cash and shares with Protection Solutions two advisers, Grant Uridge and Thurl Gibbs, ending up with a 4.5% stake in Lifetime.

"This key integration not only enriches Lifetime's group and employee Benefits offering but also represents another significant step in a series of acquisitions, reinforcing Lifetime's ambitious growth objectives," Lifetime managing director Peter Cave says.

The merger sees Lifetime expanding its capabilities in personal and business insurance advice, building on Protection Solutions' strong legacy of client-focused service and financial guidance.

Protection Solutions currently has 13 group schemes on its books.

Clients of Protection Solutions will transition to the Lifetime banner with continuity in the exceptional service they have come to expect, along with a range of enhanced services to meet their financial needs.

Cave says "We have always admired the dedication that Protection Solutions has shown towards their clients. Grant and Thurl are highly respected in the industry, and their approach to business aligns seamlessly with Lifetime's philosophy. We are proud to have them on board and are excited about the future this union brings."

Grant Uridge and Thurl Gibbs, the Directors of Protection Solutions, are recognised for their impressive contributions to the financial advisory sector. Their commitment to great financial advice and personalised client service are attributes that resonated with Lifetime's own values.

Grant shared his perspective on the merger: "Becoming a part of Lifetime is an honor and a strategic alignment that will benefit our clients immensely. Our shared values and client-centric approach mean that our clients will continue to receive the same level of dedication they've always had, now with enhanced capabilities."

Thurl added, "Lifetime's reach and depth of services complement our expertise in a way that will truly benefit our clients. We're proud to join a company that stands out in the industry for its integrity and commitment to providing accessible financial advice."

This collaboration signifies more than just a growth in numbers; it is about two like-minded companies coming together to provide holistic financial advice through life's unpredictable nature. Lifetime's Advice For Life philosophy promises to craft personalised financial strategies for the unique needs of each client. With this merger, clients can anticipate a partnership that supports