Australian mortgage aggregator comes to NZ

Finsure, founded in 2011, says it is one of Australia's mosty successful and fast-growing aggregators and its expansion into NZ is its first venture outside Australia.

The company was sold in December 2021 to MA Financial Group for A$145 million and it claimed to have more than 2,000 Australian mortgage advisers with total mortgages of A$60.8 billion.

Finsure chief executive Simon Bednar says his company's fast growth and the major industry awards it has won reflects “providing maximum value and helping advisers achieve their goals.”

Its success has come from understanding what an adviser needs, Bednar says.

Finsure has “identified the need for a holistic and comprehensive aggregator service and we will be bringing award-winning services to the table. We are peerless as a full service provider,” he says.

“The Finsure offering extends across business planning right through to the execution of a wide range of support mechanisms including flexible commission structures, personalised marketing, leading educational workshops/events, proprietary software systems trhough our leading customer relations management platform, Infynity, ongoing compliance assistance and much more.”

Bednar says Finsure is “big enough to deliver, yet small enough to care.”

Campbell was most recently chief executive of The Mortgage Supply Co and was previously general manager of the Professional Advisers Association (PAA) and the NZ Mortgage Brokers Association before it became part of the PAA.

Bednar describes Campbell as “a relentless cheerleader for the NZ adviser community” with a wealth of contacts and experience from her two decades in the financial services sector.

Campbell says she is excited to lead Finsure's launch into NZ. “I have been so impressed by what I have seen from Finsure in Australia and it's a huge thrill for me to be heading the group in NZ,” she says.

“Finsure has identified a gap in the market in NZ and wants to bring an aggregation model that delivers a full service offering with an attitude that genuinely cares about the advisers and their businesses.

“I feel Kiwi advisers are still leaving a lot of business on the table. This was hammered home to me when I saw the scale of the commercial and asset lending programs in Australia. In NZ, small business owners are crying out for help and I believe Finsure will deliver a suite of different options for advisers, all backed up by solid training and a comprehensive compliance program.”