Partners Life teamed up with Special Group Auckland to celebrate a decade in business with its first brand relaunch since Naomi Ballantyne launched the company as a start-up back in 2011.
Partners Life marketing manager Tina Morgan says the company has spent the last decade reimagining the customer experience for life and health insurance.
"Our brand relaunch represents a key milestone in our journey to making sure Kiwis are getting the best cover for their unique needs.”
The new visual identity encompasses a new logo, website, visual design ecosystem, consumer touchpoints and is centred on an ever-evolving design motif of interconnected dots.
