Fidelity Life: Advisers told us products must improve

“Advisers haven’t been backwards in coming forward to tell us our products needed to better meet the evolving needs of customers, and we’re grateful for the feedback. We’ve listened and we’ve acted, and what we’re launching is an impressive range of upgrades which we’re confident will put us back at the top of the market," Fidelity Life chief distribution officer Adrian Riminton said.

Policy wordings have been upgraded to make them clearer and easier to understand and, where possible, definitions and benefits have been made consistent across different covers, making it easier for advisers to explain them to customers.

“The key things advisers wanted us to address were our heart attack and cancer definitions, and both have been upgraded,” Riminton said.

Other highlights include an upgrade to the pre-disability income treatment for Indemnity Income Protection; improved Trauma Multi wording relating to multiple claims for the same condition; and a new partial payment to help terminally ill customers have a better quality of life than they might have otherwise expected.

Life Upgraded follows Fidelity Life’s 3-2-1 Go! campaign in March which launched enhancements to the company’s Income Protection product.

The more than 40 new upgrades apply to Fidelity Life’s entire product range across Life, Trauma, Total and Permanent Disability and Income Protection covers, and come into effect as of May 28.

The company is running a series of roadshows and is visiting 12 locations nationwide.  The roadshow also features nib and its World of New Benefits campaign. So far, 870 advisers have registered.

“It’s humbling to see the number of advisers who are coming to hear from Fidelity Life and nib, and we really appreciate their support," Riminton said.