RESIMAC gets it's first white-label boost

The service is being offered through Wellington-based company Booster (formerly Grosvenor Financial Services).

Booster chief executive Allan Yeo says there is a lot of enthusiasm for home loans from his group's advisers.

Booster is using it as a tool to help first home buyers access their KiwiSaver; it plans to expand the service at a later date.

Yeo says Booster's advisers are focussed on making sure they give advice around home loans rather than just selling product.

"It's part of our holistic advice process, we are not just selling it because clients what it."

He says advice is particularly important in this market where prices are generally considered to be expensive.

Booster isn't planning to make any money out of selling home loans in the first year. "We are not in this as a numbers game," he says.

"We are in it for the long haul." Moving into home loans isn't high risk, he says. "It's not going to make us rich, and it's not going to bankrupt us."

"It's all about providing holistic advice to clients."